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Could someone explain to me the whole "ELECTRO" deal?

When I think about "electro", I think about Cybotron (though he's pretty much techno), Afrika Bambaataa, Egyptian Lover, Hashim, etc etc. I've been calling stuff like Justice and Alex Metric "indie dance" because it just makes more sense.

How did all of the "electro" today begin calling itself that? What's the influence? Did some guy who couldn't think of a proper term just start calling it "electro" for a marketing term?

I just remember back in 01, I saw someone talking about "electro" on a blog and thought, "HOLY SHIT! Someone's bringing back the old school". Only to notice that it sounded like a distorted house. Then there was "electro house"… wtf? Now we have electro this, electro that.

I'm not dissing the sound, I love it! Especially when it sounds incredibly loud and glitchy. I'm just wondering how this new "electro" came about to be…

This is beginning to remind me of the Detroit techno sound where one guy (Juan Atkins) said "this is how it sounds" then some other guy said, "no, it sounds like this!". Now every general person in the states, when they hear ANYthing electronic, they call it "techno" thanks to the other guy.

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