KERRANG's Brand New Breed review

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Gen 30 2012, 13:56

http://www.peepshowonline.co.uk/press/album-reviews/item/8-steve-beebee-kerrang

A Brand New Breed review by Steve Beebe of KERRANG:

Welcoming the ‘Brand New Breed’…

As a new generation of fans discover a world of danger-flecked rock n’roll more compelling and exotic than the pop and pseudo-punk they’ve been spoon fed to date, Peep Show are perfectly positioned to take their message to the masses. Merely tipping the hat to monsters of rock past, Peep Show have twisted their sounds into something youthful, new and as yet unheard.

Their razor sharp look and street ready desire to entertain meet a precision and outrageous musicality that’s framed in modern metal. There’s the fervour of My Chemical Romance coupled with the slick presentation of Kill Hannah and Blessed By A Broken Heart, while their universal, rallying-the-clans commerciality echoes that of Black Veil Brides.

It all started as it should, not on Saturday night television screens or in the gleam of a marketing man’s eye, but at grass roots level, in the pubs and clubs of their native Scotland. Led by charismatic singer and songwriter Johnny Gunn, a man with a voice to melt icebergs and an image to stop traffic, Peep Show’s surging, futuristic anthems soon found favour. Their self-released debut album quickly shifted 2,000 copies, largely through word of mouth, and drew instant praise from national press. Consequently seized upon as a band on a rocket ride, Peep Show were unleashed to support the likes of Duff McKagan’s Loaded, Backyard Babies and CRASHDÏET. Indeed, so keen were the latter on the forward-leaning Scots that Johnny ended up co-writing three songs for their most recent album, Generation Wild.

As Johnny, guitarists Rusty Gill and Dagan, bassist Hex and drummer Hammy gear up for the release of aptly titled second album Brand New Breed, Peep Show are bigger, stronger and more focused than ever before. Their already muscular sounds have been toned further by playing to packed houses and working with the best in the business.

Pumped hard on sheer adrenalin and some timeless rock n’roll stardust, Brand New Breed is fused with blasts of synths, lightspeed dual guitars and textured, flexing rhythms. The hooks on first single Let Go andLive Free Or Die are tailor made for the bigger venues, while the intensity of Feed On Me and the sky high emotions and god-sized riffs of All or Nothing will drive their way straight into the guts and heart respectively. Strong songs and melodies underpin everything – music for outsiders, the discontented and the artistic - songs that fans will come back to time and time again.

In the weeks before the release of Brand New Breed, their thrilling promotional video for Let Go attracted around 10,000 YouTube hits – but even that was nothing compared to the astonishing quarter million plays that greeted a selection of teaser tracks posted on the band’s official myspace.

The show is on. You’d be wise to get to the front of the queue…

'Steve Beebee, 'Kerrang!' 28th January 2012

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