greenleafmusic

Dave Douglas & Greenleaf Music, Stati Uniti
greenleafmusic.comUltimo accesso: Settembre 2010

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Opening another chapter in his award-winning career, trumpeter, composer and bandleader Dave Douglas has announced the formation and launch of an ambitious new record label, Greenleaf Music. Douglas will follow his successful recording career at RCA-Bluebird by producing his own projects for Greenleaf, continuing his vision of an American Music moving forward in all directions. He will also serve as Artistic Director for the label, providing a supportive platform for other cutting edge artists involved in new music. Joining Douglas in this venture is Michael Friedman, an experienced label manager with a track record of success at both indie and major labels. Longtime friends, Douglas and Friedman are coming together at this time out of a shared desire to produce and release quality masters into the marketplace, to see that fresh approaches are brought to the selling of music and to create a business environment that is mutually beneficial for artist and record company.

For Douglas, a consistent Critics Poll Winner and Grammy nominated artist, the timing of this venture was right. ”I was looking for a way to continue producing recordings my own way, in my own time. I decided that the way to find that creative freedom was to start my own business,” says Douglas. ”I have long admired Michael Friedmans work at Premonition Records, the label he began in 1994. He’s a musician and he has the ears and the intuition to know how to deal with creative music. That’s important to me. Mike also happens to be a very shrewd and committed businessman, with the ethical sense to agree that artists deserve a much more equitable arrangement, both in terms of creative freedom and in terms of marketing and support.” Douglas sees Greenleaf as a logical next step for him as both artist and producer. ”I’ve made 21 albums in my career, and while I’ve had great experiences at big and small labels, it is time for me to take even more responsibility for my recordings,” says Douglas. ”And with all of the great music that I hear going on out there, it was also time to try to help broaden the sense of where music is going.”

Friedman comes to Greenleaf just as Premonition Records is ending a five-year joint imprint and distribution deal with Blue Note Records/EMI. ”Greenleaf Music is a once in a lifetime opportunity to work hand in hand with someone I consider a modern master,” says Friedman. ”That is about all someone in my position can ask for: the opportunity to set your ideas in motion in support of music that truly inspires you. Although its a tough time in the industry, I have unbelievable confidence in Dave Douglas as an artist, record producer and as an individual.”

Both Friedman and Douglas goals for Greenleaf are far-reaching yet pragmatic. ”We want innovation and creativity both in the music and in the business. We want to create an enduring legacy. We also dont want to lose our shirts,” says Friedman. ”We believe we can accomplish this by working closely with the artists we sign to set up reachable goals. Artists are some of the smartest people I know. They know they are generally not well served by the current system and are looking for an alternative approach.”

“We will be offering all our artists 50/50 profit sharing deals,” says Douglas. ”Because of that the artists will be partners in making the deals work they will know everything we are doing and we will be counting on them to be an integral part of the marketing plans.” The collaborative approach extends to Greenleafs corporate setup and philosophy. ”Mike and I are equal partners in Greenleaf Music, so theres an element of trust that the business of music and the actual music can work as mutually beneficial partners,” says Douglas. ”We have a realistic sense of what kind of support artists need, what sales goals can be expected, and what level of costs define a healthy risk.”

So what will Greenleaf Music sound like? ”Greenleaf Music will concentrate on jazz, post-jazz, and world music, however the labels main credo is simply about creativity in musical expression. As a result, Greenleaf’s sound will be defined by the artists we choose to sign, allowing them room to define their own world,” says Douglas. ”I’m always excited to hear something new that connects, music that has something personal to say that is unique to that individual, as well as having something universal to offer. Music will always grow from that premise.”

And how will Greenleafs business approach differ? ”We endeavor to be as innovative in our marketing plans as the artists are in their music,” says Friedman. ”We plan to re-evaluate current approaches to everything from package design to marketing, promotion and sales strategies and look at every marketing expense in light of its potential resonance with each individual project. We will count on web marketing as a means of artist development and as our artists will be on tour, utilize the live performances to sell records and create sales bases. We also believe that what interests listeners is not just the recorded product, but the artists themselves. As such we are interested in making available sheet music, artist commentary, discussion and more.”

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