You can download Groove Armada’s newest mini-album by clicking here or on the picture (provided by aeter). All you need to do is enter your age, since the deal is sponsored by Bacardi rum and you have to be above the legal drinking age in your country, and your email address to receive the first song of the album immediately and to acquire the rest later.
This is very interesting to me, since I’ll be doing my final thesis of my bachelor degree very soon and it will be about the future of music distribution. It is very obvious that labels need to adopt new business models and that the old models simply don’t work anymore, since music is going back to being a service, instead of a product, so access is the most important thing. Groove Armada have realized this very well and have started this music distribution campaign which is bound to go viral (it already is).
Apparently Groove Armada spoke about this deal with Bacardi at the MIDEM Conference in Cannes, France where the music business meets every year. Below is an example of one of their chillout songs, for two more famous songs, check out Superstylin (big beat) or My Friend (lounge/electronica) on YouTube.
For Groove Armada’s new mini-EP, click here. If you’re a music lover like me, also have a look at The MiX-Files where I post my DJ sets as Spartz (for drum ‘n bass), SpaceScape (experimental & psychedelic), and EvilAngle (house/eclectro/breakbeat).