Lunedì 8 Apr 2013, 15:55

http://assets.bizjournals.com/houston/morning_call/EXXON-MOBIL*280.jpg?v=1

A Twitter account called @ExxonCares has been suspended after tweeting about Ninja Turtles and finding the men who built the pipeline 65 years ago.

The parody account was created last week in response to the Arkansas pipeline rupture that forced the evacuation of 22 homes in Mayflower, a suburb 25 miles outside Little Rock.

We're reaching out to the real folks at Irving-based ExxonMobil Corp to see how they combat this type of parody in social media, especially when the account tries to portray itself as part of the company.

An example of the account's posts: “Turtles latest victims of pipeline rupture. Remember last time turtles got mixed up with toxic sludge? We got NINJA TURTLES! #yourwelcome.”

Click here to read more the story from the Dallas Business Journal.

http://www.sustainablebusinessoregon.com/national/2013/04/exxon-blasts-spawn-twitter-account.html